Switzerland

Peaceful and prosperous, land of four languages, of cloud reaching Alpine mountain peaks, homeland of Einstein and Roger Federer.

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Once you go past the overused stereotypes (milk chocolates, high-quality clocks, happy cows, abundant cheese and utmost punctuality), the true colours of Switzerland will reveal themselves brighter than ever, reflecting the beauty of carefully preserved nature harmoniously embracing modernism.

Seducing travellers with its epic train rails, the Alps mind-blowing scenery and the cosmopolitan cities, this Central European country benefits from one of the most developed economies in the world, which translates into happy, carefree people, with a life quality that beats most cities worldwide. Good for them! Don’t let yourself distracted by the relatively small size of the country; this is a region of international significance, not to be missed by both winter sports lovers and those looking for the beautiful simplicity of traditional rural life.

Sensorial Experience

Sights 5
Sounds 4
Smells 4
Tastes 4
Feels 5
Sights 5

Parlez-vous Francais? The right place to put your language skills at use is the Western side of the country on the shores of Europe’s largest lake, the emerald-like Lake Geneva, half-owned by France. Surrounded by the Alps on one side and vineyards on the other, the charm of this place is absolutely hypnotic. Moving south, skiing and snowboarding are top activities for tourists attracted by the magnetic beauty of the Swiss Alps during winter, whereas hiking and biking are common on summertime. Make sure you check out The Matterhorn, a pyramid-shaped mountain breaking all records in terms of tourists. Equally popular, one of the world’s natural wonders not to be missed is the tremendous Aletsch Glacier, the largest in Europe, part of the UNESCO world heritage. For the luxury-seekers, look no further than St. Moritz, an exclusivist holiday resort where Prada and Chanel seem to be the official uniform.

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Sounds 4

First thing that comes to mind in terms of traditional Swiss music is yodelling, then Alphorn and Landler music. If the former is based entirely on human-produced sounds, the others rely heavily on instruments such as the alpine horn, clarinet, bass or piano. For more commercial tunes, contemporary Swiss musicians include world-famous house and dance artists, such as DJ Antoine or Yves Larock with his mega-hit "Rise up". Then, going back to our childhood stories, who hasn’t heard of 'Town Musicians of Bremen'?

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Smells 4

It is difficult to imagine a more enchanting aroma than chocolate and you certainly find an abundance of it in Switzerland that we can go as far as saying that it is the national odour. Next comes cheese, but this is a tricky one, as you might find the particular aromas not to your liking. Food aside, nothing beats the fresh smell of grass, of pine and chestnut trees, the smell of living nature, of adventure. Breathe in!

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Tastes 4

Eclectic and flavoursome, Swiss food is a mix of influences from Italian, French and German cuisine. Governed by cheese, either Emmental, Gruyere or Vachrein, and potatoes, the most common local dishes you should not miss are fondue, rosti and raclette. From the Italian pasta and pizza to various types of tarts and quiches, Switzerland will never let you leave with an empty stomach; there is something for everyone. Remember to stay hydrated: you can fill your cup with rivella, a milk-based soft drink, for a start and then, if you’re not driving, try the local wines and some strong absinthe from its birthplace in the Jura region. Cheers!

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Feels 5

It’s highly likely you’re going to love Switzerland so much that you’ll experience “heimat”, which is the feeling of belonging to a place you can call home. To be honest, what’s there not to like about this country? Absolutely nothing. With a more than comfortable financial status, astounding landscapes, cultural diversity and a general sense of freedom, this is a more-than-perfect destination for couples, families and basically any human being. Switzerland, here we cooome!

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HIP Hotels

Explore Art Hotel Riposo Ascona
Explore CERVO Mountain Boutique Resort Zermatt
Explore Eastwest Hotel Geneva
Explore Hotel Chetzeron Crans-Montana
Explore Huus Gstaad Gstaad
Explore The View Lugano Lugano Paradiso

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