Cornwall - United Kingdom
The British seaside has been redefined by The Scarlet. Blankets, umbrellas, cucumber sandwiches and self-sacrificing discomfort have been replaced by spa treatments, surfing and cuisine worthy of a Michelin star. The same rugged beauty that has always defined Cornwall's Southwest coast is still here but the approach to hospitality has changed completely. It's official; it is no longer embarrassing or pretentious to subscribe to a healthy fix of hedonism.