Sweden

Frozen wastelands, rocky islands and the spirit of the Viking lore. Sweden boasts some of the most picturesque landscapes in the world.

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Germanic peoples have inhabited Sweden since prehistoric times, emerging into history as the Geats (Swedish Götar) and Swedes (Svear) and constituting the sea peoples known as the Norsemen. As a tourist, you’re more likely to encounter husky rides, the northern lights, the midnight sun, crystal-clear lakes, snow-covered forests, brightly painted wooden horses, snus (chewing tobacco) and some of the planet’s best free camping. Who needs Ikea?

Sensorial Experience

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Sights 3

With the world's most jaw-dropping phenomenon the Aurora Borealis making an appearance in the north, Sweden has some of the most untouched pockets of nature in a country the size of Madagascar. With huge fashion brands like Acne, Nudie, and dare I say it H&M coming from the country and truly putting Scandinavia on the map, you can be assured this is a hotspot for the fashion conscious.

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Sounds 3

Three words ABBA ABBA ABBA! Absolutely no-one on Earth does pop music quite like Sweden. With massive homegrown artists like Avicii and of course Swedish House Mafia, music is a huge export of the country and you can be guaranteed a very satisfying night out.

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Smells 2

Every city has its smell which is the most prominent memory booster, but the smell of the Nordic Sweden? Think of pine trees forests, musk, the fresh morning breeze…A sniff of any of these will deepen your bond with nature and its beauties.

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Nordic flavours rule the land. With 37 Michelin star restaurants, the fine dining scene is very much thriving. Anyone who is a fan of Netflix Chef's Table will recognize Fäviken a restaurant where you will never eat the same thing twice. There is also the fika – a coffee break with cookies and national favourite cinnamon buns, Fika is a social institution and an important part of the national culture. You can ‘fika’ with your family or on your first date.

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Feels 3

Being a prehistoric country and one of the oldest settlements of humans in history, Sweden has a long rich heritage which they are proud of. With alcohol being state-owned and not readily available you will probably need to stock up at the airport. The best word we can use to describe Sweden is Lagom (pronounced lar-gohm), a Swedish word meaning just the right amount. It’s also widely translated as in moderation, in balance and perfect-simple Sweden.

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Places

Stockholm

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