Look beyond the glitz and glam of Los Angeles and discover it for the beautifully complex and diverse city of California it really is.
Every trend you consider to be new and exciting now was probably invented over a year ago in LA, the city where everything is bigger and better. Many visit California's metropolis year on year to feel a sense of exclusivity and experience the height of luxury. A large percentage of world's biggest A-listers living here who are all drawn in by the health-conscious lifestyle and the never-ending list of high-end activities to partake in.
Start your day with a morning jog along Venice Beach, known for its eccentricity and arty features. This is where you'll witness an array of people from all walks of life, enjoying the beauty of their diverse city, full of optimism for life. If you have an eye for all things artistic, LA is the place to come, with a huge range of galleries and street art, dotted all over the city - there are many works out there just waiting to be discovered.
When the sun goes down and stars come out, LA transforms into a completely new place. This is the city that musicians, DJs and comedians alike all dream of performing in, so you can expect to see an amazing programme of talented individuals, no matter what time of year you choose to come. If you're in search of a party, LA will have you spoilt for choice with its brilliant selection of rooftop bars and nightclubs. This is the place to come for a friendly, buzzing atmosphere which will lure you back time and time again.
Chasing the sun? See when it's best to visit Los Angeles.
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