Italy is a place where old and new meet, its captivating essence allows it to remain in the hearts of its visitors forever.

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Culture, History, Art, Design, Food, Music, Fashion, Football, Natural Beauties and Tourism are the backbone of Italy. In the shape of a boot, this country pleases us with unique landscapes, from the Dolomites and the North lakes to the green plains and the central Appennini, which lead us to the splendid Mediterranean coast and its unforgettable perfumes.

Home to cultural riches, ancient history, food specialities, inimitable style and an art heritage second to no one, Italy deeply inspires and enchants its visitors.
Italy is a territory of encounters. The visitor can have a taste of the love story of Romeo and Juliet by standing on Juliet’s balcony in Verona or visiting Rome where different populations lived and witnessed the rise of an Empire. The final question is: Did history make Italy or did Italy make history?
Those who will travel to Italy and explore it with the five senses will find an answer.

Sensorial Experience

Sights 5
Sounds 4
Smells 4
Tastes 5
Feels 4
Sights 5

From the northern early dawns to the breath-taking sunsets on the Amalfi coast, Italy enchants the visitor from morning to night. Who wants to sleep with all these natural beauties to be the witness of? The flowers blooming in spring can’t be missed especially if accompanied with a visit to the ancient castles and villas in the green countryside. With world-famous fashion houses like the Florentine Gucci and the Sicilian Dolce and Gabbana, Italy is the destination for the fashion lovers. The skilled craftsmanship of the Italians finds expression in the beautiful Majolica pieces of ceramics which are the result of hundreds of years of experience. Venice with its picturesque canals, gondolas and the magnificent San Marco cathedral is the perfect nest for romantic escapes.

Sounds 4

Can you hear Maria Callas singing at La Scala in Milan? Maybe you heard her outstanding voice on the stereo but nothing can beat live music in Italy. This is the home of inspiring songwriters, lyric singers and folk music like the traditional Tarantella. You could also think of having a Sunday ride on a roaring red Vespa crossing the Tuscany round hills. On the other hand, if you are more the type for spiritual connections, the fluttering of the waves on the endless Italian coast and the mountain breeze are great travel companions.

Smells 4

Imagine waking up to the smell of freshly baked bread, blooming flowers and a cup of in-house made Moka coffee. What a sweet morning that must be! At midday, the Mediterranean rosemary plants release their perfumes in the warm air of the Southern regions while mountain fresh air makes its way in the northern nights.

Tastes 5

Did somebody say pizza or pasta? These are the emblems of Italian gastronomy known all over the world. Be sure that, wherever you go in Italy, you will experience the most exquisite wine and food. Why not get involved in truffle hunting and visit some old wine cellars and vineyards while tasting a glass of great Chianti? Olive groves majestically thrive in the dry south areas making Italy the second largest olive oil producer in the European Union.

Feels 4

Imagine walking on the fine sand of Sardinia, feeling the marine breeze in your hair, what could you want more? Italians have an unbreakable bond with their land and you can only experience it on site. The “MADE IN ITALY” label is a source of pride for many fashion houses and food companies. It is the synonym of great quality, authenticity and guarantees great tasting experiences. Not to mention the textile industry which delivers exquisite clothing to the entire world.



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